I got my first email from an MLA the other day.
I didn’t recognize it in the inbox, but when I clicked on it I saw that it was a form response to a petition that I had supported.
I say ‘supported’ because, well… I never actually signed anything. The whole thing went like this:
- Friend posts good cause link on Facebook
- I follow good cause link to good cause site
- Prewritten form e-mail is there on site
- I customize form e-mail with my own two paragraphs
- I click send
- Time passes
- E-mail from MLA appears in my inbox
Hmm… seems kind of mundane. I admit, there’s nothing special about receiving a form letter from an MLA. But it seems a little special that I got to send one. I’ve never sent a form letter before, even if I just sent one copy of it.
I guess what gets me a little excited about this boring story is that it’s a real life story of new tools at work – new tools of communication and organization. The playing field of who can say what to whom is changing.
The playing field of who will listen to what from whom will probably stay forever unchanged, though.
Or maybe I’m just cynical.