Our confidence is only as strong as the stuff it’s built on.
I’m immensely proud of being the #1 site for the search terms, “anglican funk” on Google. (It used to work without quotes, but now it only works with quotes.) It’s me, babe.
But when my confidence is based almost exclusively on funk, its not hard to… ah… break it down.
I used to be the only hit for the quoted version. Now a plethora of spam blogs have the term.
I used to be the #1 hit for the non-quoted. Now I’m not even in the top ten hits. I’m not even in the top ten pages of hits.
It was nice while it lasted, but ever since the post left the first page of the blog the rankings went south. I could give it a page with a permanent URL and then I think it would stick around for a while.
It’s a reasonably simple question to ask, “What am I proud of?”
But the question “What would it take for that to come crashing down?”
… that’s disquieting.
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