Seth Godin – Social Networking

August 25, 2009 under metablogging

“Networking is always important when it’s real and it’s always a useless distraction when it’s fake.
What the internet has allowed is an enormous amount of fake networking to take place.”

The internet can be used to build real relationships. Perhaps it’s not the most effective medium for doing so, but it has its advantages as well as its disadvantages. I think however,  because the scale of it is just so big, there’s a real risk of trying to grasp too much of it, and losing the little you have in the process.

It’s dangerous to swap out flesh and blood interactions for textual ones.

Seth, as a marketer and a businessman, is looking at the business aspect of the issue. But there’s a more personal face to it, and who better than an Archbishop to explore it? You’d hope that an Archbishop, even if not versed on technology, would understand something about people.

“The Archbishop also warned of the danger of suicide among young people who threw themselves into a network of friendships that could easily collapse.
He said young people were being encouraged to build up collections of friends as commodities, and were left desolate when these transient relationships broke down. “

Food for thought.

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