The Happy Moron

I just ran across one heck of an interesting site.

It’s a defunct blog. This isn’t remarkable in and of itself.  It’s a defunct blog which tells interesting stories, however, and that’s neat.

While I’m very familiar with the Internet as a news source, reference knowledge repository and communications channel, I don’t view it as a storytelling medium very often. This is likely because when I surf the web, most often I’m trawling for knowledge or looking up a specific piece of information. I’m not usually looking to hear a story.

Most of the websites I view aren’t published by gifted storytellers – they’re news or information feeds, but not story based.

But when a good storyteller decides to share something, it’s compelling.

The blog also happens to be interesting because I’ve always liked Google doodles. Additionally I find the concept of branding and of protecting a brand interesting. I remember hearing rumbles about Google’s dislike for the generification of it’s brand.

Finally this blog is interesting because it’s a little snippet of (recent) history that is being preserved. Although the blog is defunct, it’s still on the internet and has probably been archived. Quite possibly this story will be around much longer than the original author intended. I don’t usually think of the internet as a historical record of things, but it probably is.

We’re grateful to Samuel Pepys for keeping a diary, but imagine…

What if he and all his peers had kept blogs?