I expect that there are a great many people who start blogs and are disappointed when their blogs never generate much interest on the general internet.
It’s not surprising. Blogs have immense potential, and the power of personal publishing to a global audience is not to be underestimated. Given the grand scale of what an arbitrary blog *could* be, it would be surprising if a little bit of hope and expectation *didn’t* rub off on Joe Q. Blogger.
Blogging brings people into the publishing world: a world with which they are not immediately familiar. Furthermore, blogging shoehorns people into multiple roles: reporter, author, editor, marketer, customer service associate…
Blogging also exposes people to the intense competition for eyeballs which exists within the publishing world. Given that the number of people in the world has a constant upper bound, and the number of hours in a day is constant, there are a limited number of eyeball-hours to be shared among all publishers.
Blogging is like professional poker – superstar bloggers are loved by all, make a full time living from their previous hobby, and are able to evangelize the masses (ok, so poker pros don’t get to evangelize the masses). Joe Q. Average decides, “That’s the life for me – anyone can do it.” Joe Q. Average makes an investment and suffers an experience which is decidedly unlike that of the superstar’s. Any one can do it, but not every one can.
Good blogging is hard. At the core of blogging is the creation of content that is genuinely interesting and attractive to people. This content requires writing, editing and marketing. None of these activities are simple or easy.
There’s a minor tragedy at work. I suspect many people take blog failure personally, and infer things from the failure which are not necessarily the case. As with everything else in life, the failure to manage expectation correctly leads to either dissatisfaction or disappointment.
The answer, of course, is to apply expectations retroactively, which is what I do 
P.S. If thre are any typos in this pst, don’t worry, I’ll be okay with them later.